I have followed a fashion influencer on Instagram since before she became insta-famous. Her name is Anna, but her Instagram handle is Glitterandlazers. Anna started as a fashion blogger; taking pictures of her outfits and helping plus-sized women feel more comfortable in their bodies. The basis of her popularity is that she is a large woman who is not afraid to wear bright colors, bold patterns and clothes that are generally labelled as “not for fat women”. Anna recently quit her job as a successful IT manager to become a full time influencer and write a book to profit from her Instagram and YouTube fame.
Anna tends to be very choosy when it comes to who she will post sponsored content for and she is very upfront with her audience when it comes to advertising. Anna posts pictures of a perfectly styled outfit and then tags the brand in the picture. She also writes witty, engaging captions to draw the audience in to learning a little more about the brand. Anna always tries the clothing out before she chooses to post a sponsored post to Instagram because, as she says, she will never push a product that she doesn’t use often and believe in wholeheartedly.
Whenever Anna posts a picture of a product that is particular bold or daring, she pushes her constituents to try out wearing something similar. Buy the sparkly dress! Wear rainbow pants! Own that jacket with fringe! When she does this, she causes a rush of similarly sized women to go out and purchase the item she is wearing. The item typically sells out within hours and the company then begins suggesting similar products. In this way, Anna is a huge influence on the marketing for the company. She leads to higher sales with every sponsored post because her fan base knows they can trust her when she says a product is worth the cost.
For myself, I have seen a lot of the companies Anna posts for on the fringe of my daily social media life, but have never paid much attention to them until now. Anna posting about these companies have lead to me perusing their websites and purchasing some products from them. Anna is very straightforward with her advertising and she is very honest about the quality of the products. If she doesn’t like something, she will tell you straight up that she does not like it. Additionally, she also posts reviews about products that she has not been paid to sponsor. She posts both negative and positive reviews about these products, which just leads to more trust from her followers she she posts an actual sponsored advertisement.
Anna works really hard and she shows all sides to being a social media influencer. Anna has her bad days and her good days; she posts it all. Her attitude and honest posting has lead to an army of followers that believe in her and support her throughout her journeys. Anna is able to influence the sale of products by her honest reviewing and her interesting styling.
Marketing Blog -SNHU 